ROL Fredbergs is proud to present our latest delivery to ICA Supermarket Telefonplan, more than just an ordinary grocery store. Where the staff dining room of Ericsson was once situated you will now find a new ICA Supermarket. The building is, just like the surrounding area, a cultural monument. This area brings back many memories of the necessary break from work and spontaneous lunch meetings. Now ICA look forward to new experiences, meetings and discoveries, with the food in focus.
ICAs store is a modern food market for everybody. Large enough to have cooked food, a snack bar, a pizzeria and a deli. But intimate enough for customers to be served by the inspiring staff and give them the feel that they can sit down and eat, whenever they require. Fredrik Stålnacke has been employed by ICA since 2001 and has managed his own store as far back as 2012. Fredrik is a very experienced gentleman who knows very well how to run a store and more importantly how to run a successful business.
Fredrik tells us a bit of his experience regarding the new food concept, deli and café. “I like best about the concept is that it is simple and stylish. It is easy to customize and change the layout whenever necessary. I like the Deli department, I think the concept is “tasty“ and uniform. It feels exiting and welcoming. The café concept is very pleasing. There is a common thread to the interior design and the surfaces feel well balanced”. On what he thinks is important in the concept, is to give the customers a good experience in his store. “A cosy feeling, an interior that combines the hard metal surfaces with softer details that make it more welcoming. The rib panels and colours give the concept an overall softer appearance. Together with the adjustable shelves where we can display inspirational products in detail. I´m very pleased with the concept design that ICA have developed with technical support from ROL Fredbergs. I can see that ROL Fredberg supplies exiting and modern concepts to us at ICA and furthermore to many other major brands.